Let me ask you a simple question that I ask my prospective customer at every sales pitch.
‘If you had a budget of Rs.1 lakh each month to increase your revenue through marketing, how would you spend your money?’
What’s your answer? I’m guessing it more or less revolves around the below ideas:
- Newspaper ads
- Pamphlets and distribution flyers
- Offers & discounts through various online channels like Groupon, Zomato etc.
But is that right way to spend your marketing budget? Maybe. Maybe not.
A loyalty program is key to a thriving business! And in case you didn’t know this: 88% of businesses with loyalty programs are more profitable than those without (Deloitte survey).
Yet we run away from running a loyalty program for our business. Why?
People get scared with the time and effort required.
Ask most people and they will tell you that structuring a loyalty program is a complex exercise. Something that’ll take hours if not days of brainstorming to design.
We know most business owners don’t have hours, forget days to spare from their hectic day to day schedules. So here is a guide to help you design a loyalty program in just 10 minutes. Yes, that’s all it takes!